Public communication takes place when an individual or a group of individuals collectively share information with an audience and then deliver a message to deliver a particular message to a specific group of individuals or to deliver a political message to the masses. All forms of public communication take place through print, broadcast and television. It is estimated that almost three billion people around the world use the three media to communicate each day. It is a good idea for businesses as well as individuals to learn more about the basics of public communication.
The process of mass communication is usually done through newspapers, radios and television. A single medium alone cannot cover all the necessary aspects of public communication. The first step in any form of mass communication is to reach out to a target audience. For instance, it would be impossible to read every book on a coffee table in all houses, so reading bookshelves and bookstores are the next best options. Similarly, it would not be possible for a single person to speak to everyone who walks past them, so speaking to a wide audience is the next best option. Therefore, all forms of public communication take place within a targeted audience.
Communication via the mass media is generally considered to be ineffective when it comes to delivering a specific message to a specific group of individuals. This is because many people are easily distracted by others while speaking over a crowded public space. Furthermore, since everyone is focused on their surroundings, there is little room for detailed discussion or ideas. It is therefore advisable to learn more about public communication. To start off, one should understand the nature of mass communication, especially mass communication via the mass media. This will provide one with an idea as to what a public relations specialist actually does.
Public Relations practitioners are those who deal with communication in the general public. Their primary function is to promote business interests and to ensure that public opinion towards a certain topic is at a maximum. As such, this encompasses a wide range of activities, from publishing articles and pamphlets to participating in public discussions. In addition, public communication professionals work closely with other professionals, such as journalists and salespeople, in order to reach their audience. For example, if an author wants to write an article on the benefits of using social media for marketing, he/she will likely collaborate with a journalist in the same field, who has experience in writing about the topic.
A good PR practitioner will be aware of the general guidelines for composing a campaign. He/she will also have a good understanding of the factors which can significantly impact public opinion, including trends in advertising and marketing. The result is that a PR specialist must possess a thorough understanding of the entire process.
Public Speaking and Policy Change
Today, the most effective public speakers have been identified as possessing excellent strategic communication skills. This is because the key to delivering an effective speech – which is the core objective of public speaking – is to make people listen to you. This is why effective leaders tend to use well-crafted words and structured arguments rather than ill-informed and inflammatory comments. Furthermore, public speaking skills are significantly related to other important qualities of a person, such as attention to detail, strategic thinking and organizational skills. Moreover, when it comes to public communication, organizations are better off employing a mix of strategies rather than sticking to one. For example, some organizations might find it more beneficial to issue a series of press releases rather than one promotional broadcast.
It should be noted that experts in public communication will recognise the value of incorporating both traditional and non-traditional forms of communication. An effective public speaker will never shy away from using photographs and video. On the other hand, expert speakers will also understand that the old style of addressing large gatherings still have value. He/she will utilize various demonstrative techniques such as eye contact, body gestures, and a conversational tone. These will not only give the audience a better idea of the leader’s real character, but also help him/her build a rapport with them, and make them more likely to follow his/her path of thought.
Finally, while many politicians will find value in the old-fashioned art of stump speeches, there are a growing number of candidates who will do well to make use of informative speech platforms to communicate their policy change ideas to a general audience. For instance, if a candidate for local government was to launch a campaign about renewable energy, he/she would do well to make use of a podium talk video to communicate this information. In addition, campaigns can also use online resources such as YouTube and Twitter to get the message out to millions of people. These online platforms are great for connecting with an international audience.